When Fragility Becomes Strength

A case study into the iPhone’s fragility and the Apple brand.

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Zander Nethercutt

Zander Nethercutt

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mistaking correlation for causation since '94; IYI, probably | 🧓Chicago, IL | ✍️. @ zandercutt.com | GET IN TOUCH: zander [at] zandercutt [dot] com