The Death of Advertising

And what will rise from its ashes.

Subtlety.

“The biggest advertisers on television are cars; retailers; CPG companies, all of which have business models that are fundamentally threatened by the internet. These are all companies that are mass market, but the offline mass market relative to the internet is a middle market, and the internet destroys mid-size businesses. It rewards niche businesses that have…

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Zander Nethercutt

Zander Nethercutt

9.5K Followers

mistaking correlation for causation since '94; IYI, probably | 🧓Chicago, IL | ✍️. @ zandercutt.com | GET IN TOUCH: zander [at] zandercutt [dot] com