Pulling Back the Curtain

What startup aesthetic can tell us about our future and the implications of the Internet.

The red pill and the blue pill. Credit to Pinterest.

The offices of the startups we know — not all of them, but many — are curiously devoid of ceiling panels that would otherwise mask the organized chaos beneath; the pipes and tanks and nozzles and gauges that are sometimes shining and sometimes red and brown and rusted, but…